Liberated by the internet, we now have more freedom than we ever had. People can translate tweets into real dollars, they can send and receive messages instantaneously around the globe for literally nothing. Property is easily replicated and shared with minimal manufacturing. Distribution and production are actually controlled, for the most part, by the people, a democratic and diversified computer user base. The digital landscape for discovery of new music has transformed over the years as artists struggle to be heard amidst the endless stream of contributions. Myspace had it’s day, luring artists with easy setup and a universal built in player, as well as the treasured view count. But there was no easy way to monetize or customize the model and all the revenue from visitors went directly to Tom as far as I know. iTunes is still endlessly commercial, investor driven, therefore independent artists will inevitably struggle on that platform.
Enter Bandcamp.
Driven by an easy self release system and the new music theories laid forth here musicians are free to upload any of their newest mp3’s as individual tracks or as an album at a time. No copyrights change hands and there is only one condition, that uploaded music is streamed in full from the website. The logic here is that listeners tune in for a listen, preferably repeatedly and for free like radio, and then eventually they become a fan and want to own it. It’s a long process building a following like that, but it makes sense that musicians rely on the strength of their content to keep an audience, rather than massive broadcast distribution systems. The platform lends itself to viral media and has plenty of features that are well integrated for artists. This includes a ‘name your price’ download system that Radiohead used popularly with their In Rainbows release, which I believe resulted in over $4 million in direct profits for the band, nothing for label execs, and a sold out world tour. The only cut that Bandcamp takes is 15% on sales up $5000 per month and 10% after that. Small price to pay for hosting and transmitting all of this data, as well as featuring you in their searchable database and boosting your band’s googleability.
The database is easily my favor part as a music lover, I can browse by genre, popularity, novelty, and location. It’s like browsing a museum, a well categorized and location oriented archive easily perused. Granted there are some kinks and some bands fudge their genre to make it to the top. RX bandits, cmon yall, you ain’t jazz! Regardless, the applications of this curation are quite profound for producers and venues. Everyone who wants to really discover new music should be using this like crazy to find the freshest produce in your area, and also get a feel for what other people are listening to. Bandcamp.com like the farmer’s market of music gone global online.
Bandcamp doesn’t offer any self contained social aspects that are abundant online, probably for the best to keep these pages and pedestals free from soiling negative comments and enslaving self promotion. What they do give artists is a wonderful a free space to sell and showcase their creations in entirety in one place online. In my opinion it’s the best defense against piracy because it keeps the artist in control of the source. There are an abundance of features built by a brilliant body of software engineers that will surely keep expanding. Track statistics give great insight into which tracks are connecting with listeners the best.
The top album on Bandcamp this week is actually video game music. Congratulations Steve Brickman you might be onto something!